Join me for the We Are Booked Holiday Swap hosted by me and @sodrewrites just in time for the holiday season! Yay!! As a reminder here are the details/rules for the swap: 1. The swap is only open to individuals living in the United States. 2. You must complete the entry form and provide all of the information requested. 3. The entry dates are from November 8th through November 18th. You will receive your swap name after the entry closes. (within 24-48 hours) 4. You will be given the requested books on that person's list, you must select at least one of the books on the list. If they don't have a particular book preference you can select something from the genre that they like. 5. You can send other goodies in addition to the book or even multiple books however to keep the swap equitable, please do not spend over $25 before shipping. 6. You will receive instructions and deadlines with your swap name. We would like to keep it anonymous until the person receives their package, so please do not contact anyone. You can place a note or card in their package revealing your identity. We will also coordinate a "swap-wide" reveal date that everyone can post across social media using the hashtag #wearebookedholidayswap. SWAP ENTRY IS NOW CLOSED.
I've blogged about the pros and cons of social media before but this post focuses more on the problems with social media. If you are a brand, social media has to be a part of your marketing strategy. It's the world we live in. But there can be some challenges with relying solely on social media: 1. You must select the right platform. All social media platforms are not created equal. You do not have to be on EVERY platform. Select the platform that will reach your desired target audience and focus on engaging and building a community within that platform. 2. There is a lot of noise and distraction. One of the downfalls of using social media for marketing and promotion is that you get sucked into the never ending social media vortex. You can waste valuable time on social media platforms just looking through posts for inspiration and end up totally off track and forgetting why you logged on in the first place. 3. It is TIME CONSUMING. Noise and distractions aside, it takes time to build a following on social media and post relevant content. This time takes you away from perfecting your product or service. Even with tools like Hootsuite where you can schedule posts, you still have to engage with your followers and you can end up in that vortex I spoke of.
4. It is such a quid pro quo environment. Most people only follow you if you follow them back and while this helps your numbers it doesn't always help your engagement or your sales. I would rather have 100 people who are really interested in what I have to offer than 1,000 people who never like, comment or subscribe! 5. Everybody is a critic! If you have thin skin, social media is NOT for you. No matter how much you lament over a post or try to perfect an entry there will be someone who catches that you placed a comma in the wrong place or they will fact check you. Or worse they will offer up nothing constructive and just complain that they don't like your post (or you). This can take away from your message and cause people to question your credibility, To minimize these issues you just need to determine what platform will work best for you, post consistently and work on delivering quality content. The We Are Booked Photo Challenge is taking a break for November and instead we are doing a holiday book swap!
The We Are Booked Holiday Swap is a fun book swap hosted by me and @sodrewrites. If you are a book lover who lives in the United States you are eligible to participate. This is the perfect opportunity to get a book or two on your reading wish list! The swap entry will open on November 8th through November 18th. We will collect everyone's information and preferences before sending you your swap name. Once you receive your swap name, all books/gifts must be mailed by December 1st. The swap is in a Secret Santa format so you cannot contact the person whose name you are given. We will have a group reveal after everyone receives their book package in the mail. You can send a book and other goodies or just a book (or two) it's your choice but we asking that you don't exceed $25. Please share the We Are Booked Holiday Swap with anyone you know who might be interested! The more the merrier! Be sure to come back on November 8th to officially enter the swap! Follow us on twitter, Instagram and Facebook for updates and reminders! |
Writer. Reader. Designer. Creative Spirit.
“I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.”
—Harper Lee Book Recommendations
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