For many entrepreneurs and freelancers the summer is just another three months. It's business as usual and it's even more challenging to try and get new clients and keep things afloat when the rest of the world has unplugged.
Here are five things entrepreneurs should do while things are slow over the summer:
A freelancer is a person who works as a writer, designer, performer, or the like, selling work or services by the hour, day, job, etc., rather than working on a regular salary basis for one employer. (dictionary.com)
If you are a freelancer you have to possess a high level of discipline and organizational skill because you are your own employer and not part of a corporate structure. And although you may not have a brick and mortar location or multiple employees, it is important that you conduct yourself as a business.
There are some tax considerations and legal documentation for establishing yourself as an actual business entity but when I say “establish yourself as a business”, I mean from a mental standpoint– approach every interaction with a client as you would if you were working for a company because in essence, you are the company.
Here are some best practices that freelancers should follow:
If you are a business owner or aspiring entrepreneur you definitely need a website if you want to take your business to the next level. Here are three reasons you need a website:
1. To gain credibility- We live in the digital age and the majority of your customers will ask for your web address, so that they can see what you have to offer and determine whether or not they feel you are a legitimate business. You want to be able to direct them to your online presence.
2. To showcase products and services- Regardless to whether or not you sell a tangible product or teach classes or offer professional services, your website can house all of this information as well as your portfolio and client testimonials. It's a good place to direct potential customers who are not familiar with what you have to offer and existing clients who want to know when you add new products or services.
3. It's always accessible- Because the Internet never closes your website is always available. You can literally make sales while you sleep. You can also have a list of Frequently Asked Questions (FAQs) on your site so that you don't have to spend time answering emails or phone inquiries about your products or services.
Setting up a website for your business is more affordable than you think and you can't afford NOT to have a website.
The Internet has deluded people into thinking they can do anything and everything. They think they can watch a few YouTube videos or dig around Pinterest and suddenly they are an “expert” in a particular area. Some people have even boldly tried to build careers around things they learned in one sitting.
Believe me it takes a lot more than following an online tutorial to be considered an expert in a particular field. I have a degree in Communication, I have been writing professionally for almost 20 years and I have been freelancing as a graphic designer for three years. However there are times when I still feel like a novice. Being an expert is not only about execution but also attitude.
Here are three tips to becoming an expert:
Writer. Reader. Designer. Creative Spirit.
“I would advise anyone who aspires to a writing career that before developing his talent he would be wise to develop a thick hide.”