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Tracie's Blog

Building Client Relationships

8/19/2015

7 Comments

 
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As a freelance graphic designer I will tell you the secret to the success I've had so far: REPEAT BUSINESS AND REFERRALS.

Plain and simple.

I have been freelancing for almost three years and have not really spent money on marketing or even investing in much promotion because I have been blessed to get a steady flow of clients or at least enough to even call myself a designer.

Every project (with the exception of two) have been referrals and repeat business. I did a good job for someone and they told a friend or family member who called me. Or I did a good job for someone and the next time they had a project, they called me. I'm humbled by it and I really appreciate the business. For me it boils down to these simple principles when approaching a project for a client.

1. I put myself in their shoes. (How would I want someone to treat me. I'm patient, I listen and I offer solutions.)
2. I charge a fair and reasonable price. (I make money by offering discounts which leads to additional work. I once did a logo, stationery, business cards, flyers, and postcards for someone who initially only wanted a logo.) 
3. I collaborate every step of the way. (Feedback is critical. It's THEIR brand!)
4. I guarantee their satisfaction. (The project isn't done until they like it and start using it.)
5. I keep in touch. (6 months later: How's that site/design working for you?)

In other words, I treat my clients as people, colleagues and some have even become friends. I look at the people and project first and the money always follows. 

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7 Comments
Apryl link
8/24/2015 05:32:20 am

These are great tips! My business is quite different from yours but these tips are very much applicable to me as well. I definitely treat all my clients with courtesy and respect, the same way I wish to be treated. I also agree that following up is crucial to establishing and maintaining strong business relationships.

Reply
Tracie
8/24/2015 01:54:22 pm

We're all human Apryl and want to feel valued. When I put myself in my clients shoes (as someone who is also trying to build a brand) it makes a difference and the tell me they appreciate how patient orbaccommodating I was during the project. It makes me feel good!

Reply
Tiffani G link
8/24/2015 05:53:25 am

I really like your last tip. So often after a transaction is done, you never hear from one another again unless someone needs something. Following up in 6 months is such a great idea.

Reply
Tracie
8/24/2015 01:56:04 pm

Tiffani the follow ups have led to quote a bit of repeat business! Win-win!

Reply
Tracie
8/24/2015 01:57:29 pm

*quite

Jo link
8/24/2015 06:22:48 am

I love when businesses treat me like a person rather than a person that has money. I've turned down opportunities because of that. Following up with them is a good idea. Sometimes visions change and if you can be of assistance to implement it, it's a plus.

Reply
Tracie
8/24/2015 01:49:56 pm

Yes Jo, you can definitely tell when someone is only concerned with the money and could care less about you as a client. It makes for a better collaboration when there is a mutual interest.

Reply



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