Photo Op

Looking good girl! Wait, is that you? Are you selling chairs? Or is that a desk?

I'm sure I will upset some people with this post but I'm only doing it because I love you. If you are a business owner or you are trying to build a business or brand, you have got to budget for some higher quality photos.

I'm not talking about your profile or personal picture. I'm referring to images of your products and images that you're sharing on your website and social media.

It really irritates me when I see awesome, inspiring quotes on a blurry or pixelated image. And then you have the nerve to put your website or logo on said image, really? Or someone who does hair, events or sells accessories using images taken with their camera phone in horrible light. It really makes the product/service look unappealing. 

Here is a simple rule of thumb: If you are getting a photo printed it should be around 300dpi (dots per inch) if you are using it online it needs to be around 72dpi.  Also make sure the orientation of the image works for the platform that you are using.

There are a TON of free, quality stock photography images that you can get online. And if you are using photo's of your own products/services then you need to either invest in a good camera or have a professional come out and take photo's for you. I love camera phones just as much as the next person but they are not all created equal and they could be hurting your brand more than helping it. 

---