What Did You Expect?

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We all have expectations. No matter how hard we try not to, we can't help but to desire a particular outcome of a situation or want certain behavior from those we love. It's human nature.

I think it's okay to set a standard or communicate what you want and need but you also have to prepare yourself for disappointment if things don't go the way you expect. This is a critical tidbit if you are an entrepreneur. Because when things don't go as expected the first inclination is to throw in the towel. You start to rethink everything and question whether or not you even have what it takes to succeed.  To avoid the negative self talk and feelings of inadequacy, I would suggest immediately letting go of the following expectations:

1.  Family/friend support- Sad but true. Often those closest to us are the last to support us. They don't understand your business or your vision or they don't see it as something "real". Don't waste time trying to explain or convince them. There is an audience/consumer for your products/services and it's not your family or friends. Target your audience, build a community and engage with people who value what you have to offer.

2.  You will make money- This is also a tough pill to swallow but the truth is you might not make money right away. Some entrepreneurs say it took them years to make a profit. So you have to determine whether or not you have what takes to stay the course- patience, passion and a back up financial plan!  Don't assume just because you're good at something or because other people are making money doing something that it will work for you. Everyone's experience is different.

3. It will be fun- When you initially start a business around your passion it is all rainbows and unicorns. But once it truly becomes a business- taxes, deadlines, complaints, no sales, etc. It's not always fun. Don't get me wrong, there is nothing like getting paid for something you love however you've got to take the good with the bad. There won't always be positive outcomes. You will sometimes need a Plan B, C and D.